Breakthrough

With over 500 student clubs vying for attention each quarter at UCLA, Sigma Eta Pi faces the challenge of standing out in an oversaturated market. Attracting a diverse and talented recruitment pool requires a blend of strategic branding, creative outreach, and seamless logistics to make a lasting impression on UCLA’s newest students.

Through a strategic design approach, my co-chair and I created a campaign identity that balanced Sigma Eta Pi’s social and professional sides. The theme, 'Breakthrough,' invited aspiring founders to push beyond the ordinary, reinforced by a bold blue palette and a phoenix motif. Upright, the phoenix soared through clouds—flipped, it plunged underwater—symbolizing the endless worlds of possibilities unlocked when surrounded by the right community.