Sigma Eta Pi @ UCLA wanted to showcase the diversity and entrepreneurial spirit of their community and build excitement for the upcoming recruitment cycle. As Media Director, I led the rush video, which became the centerpiece of the campaign. We created a cinematic intro—something the org had never done before—and paired it with high-energy clips that captured what members are building and doing together. The final video raised the bar for future campaigns and brought the brand to life in a fresh, authentic way.
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Sigma Eta Pi @ UCLA wanted to showcase the diversity and entrepreneurial spirit of their community and build excitement for the upcoming recruitment cycle. As Media Director, I led the rush video, which became the centerpiece of the campaign. We created a cinematic intro—something the org had never done before—and paired it with high-energy clips that captured what members are building and doing together. The final video raised the bar for future campaigns and brought the brand to life in a fresh, authentic way.